Targeting a Younger Audience
The MLB Broadcasting industry is currently in a crossroads. With the league and the broadcasters looking for ways to increase viewership, they are trying to incorporate new technologies and strategies in order to tap into younger audiences. One of the ways in which they are doing this is by embracing social media platforms. According to a report by Nielsen, the percentage of digital natives (people born between the years 1997-2015) watching non-sports content is very high. However, it indicates that only 20% of them are watching sports content on television. MLB Broadcasting has responded by increasing its social media presence by becoming more interactive with the younger demographic. For instance, by holding Q&A sessions, conducting polls, and posting behind-the-scenes content and highlights on sites like Snapchat and Instagram, MLB Broadcasting hopes to attract the younger audience demographic. Dive deeper into the topic with this recommended external content. 해외축구중계 Https://coktv11.com/Mod/, discover new perspectives!
Streaming vs Cable and Satellite
The prominence of streaming and over-the-top (OTT) services is a game-changer for the broadcasting industry. Streaming services like Netflix and Hulu has led to a noticeable decline in cable and satellite subscribership and viewing habits. According to a report by eMarketer, a primary reason for cord-cutting is a shift in viewing habits. MLB Broadcasting needs to make inroads into the space by increasing its partnership with streaming providers like Hulu, Sling TV, and PlayStation Vue.Not only will it provide access to a wider range of sports viewers, but it also gives the broadcasters an opportunity to find new business models that provide cross-promotional opportunities, with services like MLB TV, a service which streams all out-of-market games, being an example.
New Advertising Strategies
Advertising is an essential source of income for the MLB Broadcasting industry. However, recently there has been a shift in advertising strategies to make it more targeted and personalized. This is in an attempt to increase engagement rates and build relationships with viewers. For instance, MLB Broadcasting could consider advertising the local teams for any given city. Or, for example, a viewer watching New York Yankees vs. Baltimore Orioles on television, maybe advertised with discount vouchers for the next time the viewer is in a physical store in Baltimore. Additionally, advertising is still in its infancy stage in the gaming scene, and MLB broadcasters could take their advertisements to the popular sports video games like FIFA18 or NBA 2K18, where viewership can number into the millions.
Investment in Production Values
Production values are an important factor that attracts viewers to a sports telecast. High-quality visuals and in-game graphics produce a far more captivating experience for audiences. Additionally, sports-related technologies are improving and increasing, providing broadcasters with a chance to enhance the overall quality of broadcast production. For instance, there is a trend of using Virtual Reality (VR) in sports broadcasts, allowing viewers to experience the game as if they were in the stadium. Alternatively, the implementation of a new game replay model like a ‘live look-in’ or an instant analysis booth can provide the viewer with an interactive and more personalized experience. Delve further into the subject and uncover fresh perspectives with this specially selected external content. 스포츠중계!
The Future of Streaming
Streaming is a rapidly growing trend in the broadcasting industry which brings with it numerous benefits such as flexibility and low cost to the viewers. It is projected that by 2021, the revenue from OTT-services will be almost twice that of the satellite and cable together. The future of MLB broadcasting suggests that companies like Fox and ESPN are going to have to adjust to this change. This could involve further collaboration with streaming services via distribution or acquisition, and in turn, increase viewership by bringing the games to a wider audience.
Dive deeper into the subject with the related posts we’ve handpicked to enrich your reading: